Copyright 2018 Brand Exponents All Rights Reserved

Sheraton Grand Macao Hotel

Digital Campaign

Objectives

Focusing on brand exposure and generating interaction on Facebook were part of the goals that the client would like to achieve in the project. We therefore demonstrated a comprehensive campaign to help accomplish the goals.

Deliverables

As the target audiences were family and leisure travelers, we designed a desirable online to offline integrated campaign. The Hotel hotspots hunting game was promoted on various platform and participants were required to find the hotspots of the Hotel soon after they received notifications about redemption offers.

Result

With over 2500 unique players engaged in the campaign in two weeks, the players were mostly from Hong Kong, then Macau and lastly Taiwan.