Twinkle Bake Decor
The campaign was designed in pursuit of enhancing brand exposure and sales boost. Client besides aimed to create noise and viral effects via the digital campaign.
3 Eyes provided all round services, from idea generation, technical support to social media promotion. Participants could experience a festive quiz game and have opportunity to win fabulous prizes. With the interactive online games, we have successfully driven the users from online to the physical store. They could use the QR code from the game then tailor made a Twinkle Bell instant photo in the Causeway Bay branch. At the same moment, they could get discount coupon by sharing the photo on social media
There were over 12,000 pageviews throughout 4 weeks campaign with around 2 mins average duration time. Our majority of participants were female which matched our anticipation.